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FE Magazine - Issue 8: Focus on...


This page has been archived. The content was correct at the time of original publication, but is no longer updated.
Created on 16 March 2010 by ncetm_administrator
Updated on 12 April 2010 by ncetm_administrator

 

FE Magazine Issue 8globes - Image by FDECOMITE
 

Focus on...
Get ready for April - Mathematics Awareness Month in the United States!

The American Mathematical Society, the American Statistical Association, the Mathematical Association of America, and the Society for Industrial and Applied Mathematics have announced that the theme for Mathematics Awareness Month, April 2010, is Mathematics and Sports. There is a whole website dedicated to the theme, where you can:

Having visited some of the related sites, the most interesting one I found was Maths at the Masters: A Mathematician's Foray into Advertising.

Is it possible to give a maths lesson in 30 seconds? If you were to ask Doug Arnold, President, Society for Industrial and Applied Mathematics (SIAM), he's now likely to tell you that it is.

In January 2007, Arnold was given the opportunity to collaborate with an advertising agency to create a series of 30-second television commercials for ExxonMobil. The ads, which were broadcast during the Masters golf tournament in April, had a simple message: Math and science are everywhere.

Arnold said: "My connection with the campaign began with an inquiry at the end of January from the advertising conglomerate Euro RSCG Worldwide, which was developing the ads. The agency had at that time the basic storyline for the two ads, to be called 'Swing' and 'Eraser'."

Referred to Euro RSCG by MAA President Joe Gallian, Arnold decided to take on an advisory role. As he became involved with the project, he was surprised to discover that a 30-second advertisement has a plot, much like a sitcom or a movie.

Both spots involved real-world footage combined with computer-generated graphs and equations, designed to show the viewer that mathematics is involved in almost all of our daily activities.

Which site or article did you find useful or interesting? Let us know if you used the posters or any sessions you taught as a result of reading one of the articles or visiting one of the linked sites!

 
 
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